BTS to appear in world-class ad for Smart’s “Passion with Purpose” campaign

ARMY in the Philippines, listen up! Our loves BTS are headlining Smart Communications’ newest camapaign called “Passion with Purpose.”

Smart Communications Inc. has signed Grammy-nominated music act BTS to headline the banner “Live Smarter, Live with Purpose” 2021 campaign.

As Smart’s newest ambassadors, BTS will appear in a world-class ad campaign to be released within the first quarter of the year.

This groundbreaking partnership will showcase BTS’ support of Smart’s goal to inspire the Filipino youth to live their lives with passion and purpose.

“Aside from their remarkable talent, BTS emerged as the biggest band in the world because of their meaningful music that brings hope and encouragement to fans especially in the bleakest of times. It is therefore a big honor to welcome BTS to the Smart family so we may inspire more Filipinos to find purpose in everything they do and ultimately live Smarter for a BEtter World,” said Alfredo S. Panlilio, Smart President and CEO.

“Just like BTS who are able to inspire millions of young people all over the world their music, Smart Prepaid aims to bring about amazing experiences to the Filipino youth through technology to make life easy, fast, and simple. This way, the young generation are empowered to immerse in their interests and succeed with their pursuits,” said Jane J. Basas, SVP and Consumer Wireless Business Head at Smart.

Currently the world’s biggest band, BTS is a powerhouse in the global pop scene with legions of fans — aptly called ARMY — composed of youth and a wider demographic.

The septet composed of RM, Jin, Suga, j-hope, Jimin, V, and Jung Kook has been known for sending timely messages of comfort, hope, and healing to fans through their music and this latest partnership with Smart certainly elevates that.

In the teaser video posted on Smart’s Facebook account, BTS leader RM said:

“We’re here to support Smart’s goal to inspire our Filipino fans to live their lives with passion and purpose… No matter the challenges that lie ahead. And with that, we’re proud to announce:

“Simple, SMART AKO!” the rest of the members join him in unison.

Check out the video below:

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