BYS collaborates anew with Regine Velasquez-Alcasid

Fast-rising cosmetics brand BYS takes the spotlight once again with a new and exciting collaboration with “Asia’s Songbird” Regine Velasquez-Alcasid.

REIGNE, the new BYS x Regine collaboration, is the latest in the growing line of collections inspired by top Filipino celebrities set to make their name in the makeup industry.

Reflecting on the legendary singer’s elegant and glamorous, yet fun and down-to-earth personality, REIGNE features products that are versatile and essential.

The collection includes a powder brush, brow pencil, lipstick, eyebrow palette, eyeshadow palette and a lipstick set, as well as a Duo Powder Palette, which is a foundation and concealer in one palette.

As with previous BYS collections, this latest collaboration with Regine Velasquez-Alcasid encourages makeup enthusiasts to be their own expert using the cosmetic essentials curated by “Queen Regine” herself for a young and fresh look every day.

BYS (@byscosmetics_ph) was introduced to the Philippine beauty market six years ago by IFACE Inc, and is exclusively available at Watsons and SM Beauty stores nationwide, and at

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