Having crazy cravings while you’re pregnant can be really tricky and frustrating.
Sometimes, you just want to indulge in sweet snacks or junk food to keep you happy and in a good mood. But, there’s always that worry at the back of your mind that you might end up harming your and your unborn baby’s health.
Danone, a leading multi-local food and beverage company building on health-focused and fast-growing categories, is helping pregnant mothers in this area.
Through its Nutricia Aptamom Cereal Bar, expectant moms and even lactating mothers can enjoy sweet treats without feeling guilty about eating something a bit sweet.
Aptamom is a convenient complete nutritional prenatal bar that is altogether healthy, nutritious, and delicious.
It’s packed with essential nutrition for pregnant and lactating mothers, like Vitamin D, Iron, Iodine, Folic Acid & DHA.
It’s made with ingredients like cereal flakes and crisps [oat flakes, puffed wheat grain, cereal crisps (wheat flour, rice flour, cornflour, sugar, barley malt extract, oat fiber, salt)], glucose syrup, and dried sweetened cranberry (cranberry, sugar, sunflower oil).
Just one bar per day, along with a balanced diet, gives you the same amount of nutrition as having two glasses of milk. So if you’re not the type who likes to drink milk, then the Nutricia Aptamom Cereal Bar is for you.
It comes in two flavor combinations: Berry Mix and Raisin & Chocolate, which you can get separately for a box of 18 bars or as a one-month bundle of 36 bars for only P2,340. (It’s currently on sale for only P1,404)
You can also get them separately for P1,170 each, but if you avail now during flash sale, you can get the Berry Mix for only P761 and the Raisin & Chocolate for only P936.
The brand has partnered with Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, to launch its first Regional Brand Day, dubbed “Our Health, My Choice,” on Shopee Mall.
This campaign aims to provide consumers in the region access to Danone’s full Specialized Nutrition (SN) portfolio for the whole family.
The SN portfolio includes core milk products for children and convenient cereal bars for pregnant women and lactating mothers as well as adult nutrition for healthy aging.
In the Philippines, malnutrition remains to be one of the leading causes of child deaths. According to a UNICEF report in 2014, 95 Filipino children die from malnutrition every day while 27 out of 1,000 children do not get past their fifth birthday.
A third of Filipino children are also stunted or too short for their age, causing them to fail to grow and develop to full potential.
A 2019 study by the Food and Nutrition Research Institute (FNRI) stated that the current chronic malnutrition rate among Filipino children aged 0 to 2 is now at 26.2 percent, the highest in 10 years.
With more people going online to shop for health products, the collaboration between Danone and Shopee aims to support more families to make informed nutrition choices and discover products that support their health and nutrition needs.
Deborah Chong, Head of E-commerce, Danone Specialized Nutrition Global, said, “We have witnessed the incredible growth of our business online, including a 20 times growth across Southeast Asia during the Shopee 12.12 Birthday Sale last year.
“With more people turning to e-commerce platforms like Shopee to seek convenient and reliable product options, we believe this collaboration will further scale our presence in the region.
“Prioritizing consumers’ health is crucial for us and we believe this Regional Brand Day which focuses on our ‘Our Health, My Choice’ theme, lets us show our care and appreciation for our customers by providing convenient access to products that support their health and nutrition needs.”
Maxime Lafarge, Country Manager for Danone Nutricia Philippines, adds, “Danone is proud to partner with Shopee to fulfill our mission of making good nutritional choices accessible for more health-conscious consumers.
“We believe that our portfolio can cater to the specific nutrition needs of all consumers and encourage the consumption of essential macro and micronutrients for a well-balanced, healthy diet.
“That’s why we are very excited to leverage Shopee’s wide reach and customer engagement tools such as Brand Membership to better connect with customers and provide them greater value all year round. They can also enjoy savings and rewards by signing up for the free membership on our official stores.”
Martin Yu, Director at Shopee Philippines, also shared, “With a 2.5 times growth in viewership compared to last year, live streaming is becoming a key part of the online shopping experience in our region.
“It has also grown to become an effective way for brands to acquire and connect with shoppers, showcase their products and prompt users to make purchases on the spot.
“We’re excited to see more brands such as Danone enrich the shopping experience by integrating entertainment and educational content into their campaigns.”
Catch a host of exclusive deals on Shopee Mall from Danone and Nutricia, including:
- Attractive Gifts with Purchase: Be eligible to choose from a selection of gifts suitable for different users:
- Lucky draw for a WISEMOM USB Portable UV Sterilizer with a minimum purchase of ₱2,000 on Aptakid 4 & Aptamom prenatal cereal bars
- Free Blanqi Everyday Maternity Belly Support Girlshort with a minimum purchase of ₱3,500 on Aptamom prenatal cereal bars while stocks last
- Special bundles/deals for more savings: Enjoy up to to 40% off on our Aptakid 4 and Aptamom bundles
- Earn loyalty points with Brand Membership: Sign up for Nutricia’s Brand Membership Program and receive an Aptamom Sample (2 bars) as a welcome gift. In the program, receive points for every purchase (₱5 = 1 point) and get access to exclusive gifts & vouchers depending on your membership level.
For more information about the Nutricia Mall Takeover, please visit https://shopee.ph/nutriciaphilippines.
Download the Shopee app for free on the App Store or Google Play Store.