Eden celebrates a Mother’s Unconditional Love in new film

This Mother’s Day campaign by Eden cheese breaks boundaries as the Mondelez Philippines brand launched their bold new film entitled, Unconditional.

Directed by Carlos Palanca-awardee Antoinette Jadaone, the film sheds light on the plight of moms who may lack support, which is a topic often not discussed, but is quite familiar to us all and is important as it plays an integral role in nurturing the light of our homes.

The film emboldens how unconditional love and acceptance empowers single moms, and moms from all walks of life.

This Mother’s Day and beyond, the brand aims to unite moms and support them, so they can create many savor-worthy moments to nurture stronger family connections.

To celebrate this special day and remember all the hardships and sacrifices that moms from all walks of life had to endure through different phases of their motherhood, Eden held the virtual event Eden Speaks – A Mother’s Day Forum.

The event, hosted by Issa Litton, was graced by special guest speakers such as Bettina Carlos-Eduardo, a mompreneur, content creator, and author; Techie Dy, Consultant of RMT-Cefam, Ateneo, and is a PhD Candidate of Clinical Psychology from the University of the Philippines; and Kristine Enriquez, Eden Cheese Marketing Manager.

For the past four decades, Eden has been a trusted ally of moms for providing delicious meals for her and her family. The event cements the brand’s commitment to being their ally in all aspects and facets of her life.

For Eden, this translates to empowering the diverse Filipino motherhood journeys, not just single moms, through celebrating their unique and evolving roles amidst today’s ever-changing world.

During the event, Bettina Carlos-Eduardo shared, “There were times when Gummy was growing up, that I felt it was all just me. I am to work and I am to watch after her, which is the life mindset of a typical single mom.

“The load lightened when I found my source of personal salvation and started to have a community of other parents. Of course, I still had my mom and grandmother who would look after Gummy when I had to work.

“But inevitably there were several overwhelming situations that would make me ask myself – ‘how am I going to do all these things alone?’ There are only 24hrs in a day and yet a gazillion things to do!

“Life didn’t come with a manual for parenting, especially for solo parents. And 11years ago there were no videos on YouTube or many resources available online to help navigate through this. That would have made the road an easier one to travel.”

Bettina was a single mom for a decade, but recently ‘graduated’ from the status and is married for five months now.

“Motherhood did not really change when I married. It still has its set of challenges that evolve as Gummy matures.

“My faith has seen me through all those years and it is just a blessing to have a physical partner now to share the load and the journey.

“This Mother‘s Day, I celebrate both my current season and former shaping years. I look back at 10 years of the most gratifying years of my life I wouldn’t trade for anything in the world.

“I appreciate how Eden is so courageous to speak up about and open this conversation acknowledging the many challenges of solo parents that people don’t often talk about.

“Just as there are many savor-worthy ways to bond with your family by cooking in the kitchen with Eden, there are also many ways to showcase support for different kinds of moms in the simplest way we know how,” she added.

“Eden cheese is a brand that has been celebrating moms from all walks of life and their role in bringing families together for the last 36 years.

“This Mother’s Day, we wanted to shed light on a silent reality in the Philippines, and how important unconditional love and parental support plays in fostering acceptance and empathy for each unique motherhood experience.

“We want to empower and unite moms to share their personal stories about their own journey, and to showcase how we are one with them in embracing all flavors of motherhood, even in the most difficult of situations,” said Kristine Enriquez, Eden Cheese Marketing Manager.

“We believe that by uniting moms from different walks of life, all flavors of mothers can be inspired by the different savor-worthy ways to bring the family together,” she adds.

To know more, visit https://web.facebook.com/EdenCheesePH/ and check out EdenSpeaksPH.

PLDT Home celebrates different parenting styles with #NoMomLikeYou

A perfect home is a place where families feel safe, can build relationships, and make meaningful memories with each other.

It is not defined by how big your house is or even if it’s as spic-and-span as those we see in magazines or on TV.

Still, many parents face the constant challenge of being judged and shamed for the way they raise their families, which may be a little out-of-the-box from what many Filipinos have been accustomed to.

As Mother’s Day approaches, PLDT Home tackles the topic of unique parenting styles and real stories of parents who continue to overcome parent-shaming, the struggles of parent guilt, and the challenges of raising young children in this pandemic in its new #NoMomLikeYou video series featuring Andi Manzano-Reyes, Camille Co, and Marie Lozano. 

For Andi Manzano-Reyes, a mother of two girls (Olivia and Amelia), while pandemic parenting has been tough, the solid support system of her loved ones helped her get through and overcome parent guilt.

“Stop second-guessing yourself, go by it daily, and be focused. I’m thankful for the support system I have at home: the whole pandemic has made me realize the core people I need in my life,” she said.

Media personality Marie Lozano shares, “Pre-pandemic, I was out a lot for work and I missed out on a lot of things with my son. This situation where we are now has made me realize what really matters. We have such high expectations for ourselves in how we parent but what matters most is we show or remind our children that we love them.”

As a new mom, Camille Co reveals that there’s a whole lot more about parenting that people don’t see on social media.

She says, “Being able to grow a human inside you and sustain the baby once you give birth is the most special thing that a mother can experience. But it’s not all peaches and cream. Sometimes you get so sad and frustrated and it’s okay. We need to trust the process and enjoy this experience as parents.”

Indeed, there is no one-size-fits-all in parenting. And to honor parents for their relentless efforts and unique ways to raise their children the best way they can, PLDT Home fosters a movement that inspires them to embrace their own parenting styles and support one another to do the same.

As the country’s fastest fixed network, PLDT Home enables families to enjoy the strongest connections that allow them to do all things better and together at home.

PLDT Senior Vice President and Head of Home Business Butch G. Jimenez shares, “Digital connectivity has always been at the core of every home. PLDT continues to innovate and provide the most reliable digital services so that families can stay strongly connected and do better at home with our fastest home broadband.” 

In the new video series, PLDT Home emphasizes that “there’s no time like this and there’s no parent like you.”

Watch the latest heartwarming digital video series in this link: PLDT HOME and join the movement by posting online with the hashtag #NoMomLikeYou.

Seven Awesome Ways to Empower Young Girls

For 20 years, The Powerpuff Girls have been on a mission to prove that girls rule. Now Cartoon Network is launching #Empowerpuff in the Philippines, an initiative that hopes to make a difference in the life of every Pinay.

Through #Empowerpuff, Cartoon Network will premiere a series of on-ground activities, local partnerships as well as online content to inspire Pinays to build their very own ‘ka-pow’ legacy and transform their communities. But before it officially kicks off, you can empower other young ladies in your community with these easy steps:

Encourage them to express their creativity

Creativity is meant to be expressed because it is a gift that is ever evolving. If you know someone who has a talent in creating things or making beautiful drawings, encourage them to hone their craft!

Say no to bullying!

Whether online or offline, bullying should not be tolerated. Lift each other up by saying good things that will help them become more driven and motivated.

 Always be ready to help out 

Blossom, Bubbles and Buttercup may have their differences and fights, but they’re always there for their sisters. Whether with a big or small gesture, support goes a long way when it comes to empowering others. Watch out for the #Empowerpuff themed shirts by Merch By, so you can empower other girls one shirt at a time!

Spark up conversations

Another way to empower one another is to encourage conversation. Let your gal-pals know that they are remembered by perking up your group chats and sending them cool #Empowerpuff-themed Viber stickers starting this September 19.

Ride on to adventure

To empower others, you need to believe in yourself too. By stepping out of your comfort zone, going on adventures and meeting other people, you gain experiences that can make an impact on others. Visit different places and take advantage of every opportunity.

Teach each other things

Sharing is caring and it doesn’t only apply to material things like your baon.Talent, skills and knowledge are also valuable things that you can share and teach others. You never know; they might be encouraged to pay it forward.

Mingle with others

Empowered women never limit themselves. They go out of their comfort zone and mingle with others with whom they share the same passion. Events like It’s A Girl Thing (IAGT) are designed to empower girls and celebrate uniqueness. And, as Cartoon Network partners with IAGT on November 10, girls like you are surely going to have fun as you meet your fave women who wowed the world!

In addition to international personalities like the Merrel twins, there will also be guest appearances from local celebrity trailblazers like Anne Curtis, Yassi Pressman, Karylle, Jessy Mendiola and Megan Young.

Be empowered with #Empowerpuff! Stay tuned as Cartoon Network has a lot of surprises, cool prizes, and activities in store for you! For more information about #Empowerpuff and other Cartoon Network-related news and updates, log on towww.cartoonnetworkasia.comor followFacebook.com/CartoonNetworkAsia.

5 Ways to Teach Kids the Value of Saving

In this day and age when shopping is at one’s fingertips, it’s easy to lose control and end up with an ugly spending habit and a huge debt hole that can wipe out hard-earned savings. It becomes vital now more than ever that children are taught important money lessons so they can navigate through the lures of consumerism and make wise financial decisions later in life.

Here are five ways you can teach children how to have good fiscal habits:

  1. Highlight the importance of waiting

That princess dress that your kid badly wants may be cute on her, but don’t give in too easily. Instead, explain to your child that it costs money to be able to have it, and that she can use her hard-earned allowance to pay for it. Also, talk your child into waiting until tomorrow so she can make a more sensible financial decision. Emphasize the need to save now so you can spend later, like for a family trip or music lessons. This gives you an opportunity to impart lessons on impulse buying and instant gratification.

  1. Use a clear money jar to save

Children tend to be visual so they’d get the idea of money multiplying better if they see clearly what they put inside. While piggy banks will still get the message across, clear money jars are far more effective. You can have three jars—one labeled “spending” for small purchases like sweet treats, one for “saving” and one for “giving” or charity.

  1. Open a bank account

This is where all the cash from the savings money jar goes. Let your children join you when you open a bank account and deposit what they saved from the money jar. Or, if this is too tedious, as it often is, open a digital savings account instead. Mobile wallet GCash has a feature called GSave, which allows you to open and maintain a bank account with CIMB (a top international bank) straight from the GCash app. This is a simpler alternative that offers interest rate at 3% annually, much higher than in traditional banks. It also doesn’t require a minimum initial deposit to open an account or a maintaining balance to start growing your savings. Kids now are more tech-savvy than ever, so introducing them to the concept of mobile wallets and digital savings early on may be easier than you think. This will also set the tone for their financial skills and jumpstart the habit of saving larger amounts of money. 

  1. Give commissions or allowances for chores

To clearly illustrate that money is earned and doesn’t grow on trees, give allowances or commissions for household chores accomplished. This will also teach children early on the value of hard work and spending wisely. But it’s important to note that such pays should be modest, not extravagant—just enough to incentivize children to perform their weekly duties. In this way, they also understand that basic chores require no payment and are part of family life.

  1. Set an example

Children are observant and they copy what adults do. To impart important financial lessons, model good spending habits which they will likely pick up when they grow older. The grocery store is a fertile ground for teaching the value of money. For instance, when making a purchase, compare prices and show them how they can save by buying the cheaper but quality products. Be prudent also when using the credit card as they might get the idea that there’s free unlimited money in there.