The motorcycle ride-hailing service industry in the Philippines may still be in its infancy stage, but it’s showing a lot of promise as more and more commuters are demanding for it. As new players are entering the scene, one company hopes to join the mix with a promise of quality service and more benefits for both riders and passengers.
Pilipinas ESETGO Corporation recently introduced to the media its integrative strategy to make the Philippines a gold standard in motorcycle ride-hailing services and contribute to economic growth, as well as promote nation-building. The company’s CEO John Alexis C. Revilla, CPM, is one of the country’s certified top marketing professionals who championed excellence in the field, which made him one of the consistent brand lawyers/category heads of the Philippine Marketing Association’s Agora Awards.
The Pilipinas ESETGO mobile app will not only be a portal where passengers can book their rides, also known as their PASAKAY service. It will also feature other services such as PADALA, an instant package courier service; PABILI, a purchase and delivery assistance; PABAYAD, an over-the-counter bills payment service; PAASIKASO, a corporate assistance service that allows the rider to transact on your behalf via an authorization letter; PAALALAY, made specifically for senior citizens and PWDs to assist them with their needs; and PASADA service, which utilizes tricycles for passengers’ errands.
Although they have yet to be included in the ongoing pilot run for motorcycle taxis of the LTFRB, Pilipinas ESETGOis already ensuring passenger safety and satisfaction in all aspects of its future operations. “We will make sure to partner with the most respected institutions for every aspect of our business–from riders’ training to payment outlets. Our main concern is always the safety and convenience of our future passengers, and at the same time, we also aim to give our fellow Filipinos–especially those who are struggling to earn a living–to have a decent source of income that would be empowering for them in the long run,” says Revilla.