Globe Business and Supply Chain Leaders Partner to Support MSMEs for Future Success

In the Philippines, the overwhelming majority of businesses are classified as Micro, Small, Medium Enterprises (MSMEs). While many are still trying to find their spot in the huge market place, the COVID-19 pandemic, and the subsequent lockdowns have made things more challenging for them. Particularly affected are the brick-and-mortar stores who now have to take their businesses online to stay afloat.

To many MSMEs, going digital and the intricacies that go with it is one more problem they don’t need. Especially when they have other facets of the business to concentrate on so they can gain market access and grow—like funding, production, supply sourcing, and skills training.

Globe Business understands the needs of MSMEs. This is why they encourage MSMEs to invest in ICT solutions capable of meeting the digital demands of the next normal. 

Without staying up to date, businesses may fall behind and get overshadowed by more aggressive competitors who listen to their target market and utilize emerging trends mostly through the use of digital platforms. Globe Business says these include: (1) live selling or vending of products using the live feature of social media apps, (2) story ads or video marketing that usually creates a relevant story board to capture audience, and (3) influencer marketing, a type of word-of-mouth marketing by tapping Key Opinion Leaders or celebrities to amplify brand messaging to a larger market. 

Studies show that video marketing is one of the most important marketing trends today and is expected to remain so for the next 5 to 10 years. Survey results from the Emerging Trends Research commissioned by Facebook also show that among Filipino respondents, 93% said they highly consider convenience alongside price when deciding what to purchase online; 87% said they are willing to spend more for ease of access to products or services; and, 90% said mobile payments should be widely available. 

Globe Business is ready to equip MSMEs engaged in retail, manufacturing, and logistics with the latest in ICT by engaging the aid of several of its most valuable business partners: Ninja Van, a logistics company that specializes in parcel collection and door-to-door delivery; Lazada Philippines, one of the country’s foremost e-commerce platform; 1Export, a company that helps businesses export to new and exciting markets; and Zalora, a one-stop online shop for everything fashionable.

Furthermore, Globe Business is ready to help MSMEs gain the right skills, know-how and perspective to get their enterprises growing. As part of this campaign, Globe Business launched a 3-part web event series (kwentuhan sessions) entitled “Biz is it! Supply Chain Stories for Future Success, respectively retail, logistics and manufacturing”. The retail leg, Re-tell your Retail: The Digital Move, commenced last Aug 12, with Paulo Campos III, Co-founder and CEO of Zalora; Sabina Lopez-Vergara, Chief Commercial Officer of Ninja Van Philippines; Yshana Wong, Strategic Partnerships and Seller Services Lead of Lazada Philippines; and Michiko Mecate-Castaneda, Supply Chain Head of Globe Business.

The guests shared real-world challenges and how ICT and digital solutions will be invaluable tools in facilitating business operations. Ms. Wong of Lazada Philippines highlighted how digital solutions play an important role in advancing one’s business and said: “The best time to be online was yesterday, the second-best time is today.” This was supported by Ms. Campos: “We, as a business community, can do our part to help the economy move forward. More than any sector, I think, kayong mga entrepreneurs and MSMEs will really take the country forward. Ms. Lopez-Vergara also rallied MSMEs to “​​Be very solution-driven. Don’t do what you usually do. Do things beyond what you usually do.” 

Although the next normal presents new challenges, Ms. Castenada said that these defining moments can also lead to many opportunities. She explains that the first hurdle that needs to be overcome is for MSMEs to realize that tech adoption is not just an added expense but more of an investment with long-term benefits. As their staunchest ally, Globe Business is ready and able to provide MSMEs with digital information, connectivity and made-for-business solutions that enable market penetration, base expansion and rapid growth so these entrepreneurs can own their future success, today. Watch the first installment of Globe Business’ 3-part web series here.

To learn more about Globe Business Solutions, you may visit their website here.

#SaludoStories: Globe Business celebrates inspiring MSME digitalization journeys

Globe Business, in partnership with DTI Negosyo Center, celebrates the best stories of micro, small, and medium enterprises (MSMEs) who boldly embraced the digital world at the peak of a global health crisis, through its#SaludoStories

“As part of our Saludo SME campaign this year, inspiring more business to bravely move forward from the effects of the pandemic, we are shining a light on compelling stories of local MSMEs who hurdled the challenging times by adopting digital tools and technologies. We want to recognize their courage and give them the fitting appreciation they deserve,” said Gaile Guevarra, Globe Business MSME Group Brand Integration and Communications Head.

Rewarding digital innovations through #SaludoStories

From July 16 to August 14, MSMEs all over the country are encouraged to visit the Globe Business (formerly Globe myBusiness) Facebook page and share how digital tools paved the way for them to survive the business problems of the past year and how these continue to help them thrive now. 

Globe’s MSME arm will select the TOP 10 MSME finalists for public voting between August 15-31, 2021. The five best #SaludoStories will each win an SME showcase worth P50,000, including a MacBook Air and a Globe Business prepaid internet kit with free load for six months.

Meanwhile, the public can vote for their favorite #SaludoStories from the 10 finalists that will be posted on Globe Business’ Facebook page, by sharing them on their own social media accounts using the hashtag #SaludoStoriesPromo. Globe Business will draw five lucky winners, who stand to get P1,000 worth of GCash credits from Globe.

“We encourage our MSMEs to join our promo and share their success stories of creativity, connectivity and collaboration so they can also inspire other businesses that also aspire to thrive even in difficult times,” said Guevarra.

For the full mechanics of #SaludoStories promo, visit Globe Business formerly Globe myBusiness Facebook page.

Globe Business to boost online sales of businesses through Saludo SMEs Digistore

With more shoppers increasingly drawn to the digital sphere for the speed, convenience and vastness of options it offers, businesses are starting to ride the live streaming wave to let their brands tap into the bigger pool of customers online and engage them more intimately beyond the brick-and-mortar stores.

To provide a more accessible platform for micro, small, and medium businesses to sell more, Globe Business is giving local MSMEs an opportunity to adapt to the popular retail trend and bring their products to where customers are shopping now through its Digistore, which will stage another live shopping event as a sequel to the successful pilot last year. 

Broadcast live through Globe Business’ Facebook page on July 9 at 7 p.m., the live selling event is one of several activities lined up to mark this year’s Saludo SMEs, an annual initiative by Globe’s enterprise arm to support and recognize the efforts and contribution of Filipino entrepreneurs to achieve sustainable economic development.

Now on its third year, the Globe Business campaign carries an apt message: “Through the Changing Times, Tuloy Tayo!” to inspire MSMEs to confidently focus on the future and to keep moving forward.

“We bring you once again this live shopping event to help small businesses tap into new channels that will bring their brand online and make a deeper connection with more customers. And on the other hand, offer a seamless and more enjoyable buying experience for shoppers,” said Gaile Guevarra, Brand, Integration and Communications Head of Globe Business MSME Group.

“As a staunch advocate of empowering every business to own their success, we remain true to our commitment to provide MSMEs with platforms and opportunities to grow and thrive in the changing times,” she added.

The Saludo SMEs Digistore Live Selling Event will showcase a wide array of selected products—from brewed coffee and teas to organic baby products, salsas and hot sauces with a twist to curated furniture—by Globe Business clients and merchants from partner organizations such as the Anvil Business Club, DTI Negosyo Center, Entrepreneur’s Organization, and Let’s Eat Pare.

Shoppers participating in the livestream event stand to get exclusive promos and discounts from the featured SMEs and can expect convenient and safe transactions as all participating businesses have GCash accounts.

For those looking to add a personal touch to their online shopping experience and at the same time give local businesses a boost, here are some of the merchants joining the event and their respective products that can be purchased with real-time chat and a few clicks of a button.

Silca Coffee Roasting Company

Fueled by the simple dream of making freshly roasted coffee accessible to all Filipinos, this 25-year-old family venture has grown to become one of the largest coffee exporters in the Philippines and among the top coffee suppliers to cafes, offices and restaurants. Now a second-generation business, it has successfully launched brewed coffee brand Kick-Start, which has three varieties—the Philippine Barako, Brewed Awakening, and Your Daily Lift. These signature blends, ready to give online shoppers their caffeine fix, will be featured at the Saludo SMEs Digistore.

Tiny Buds

Tiny Buds is the go-to brand for a wide range of clean, natural and gentle mommy and baby products—from hand sanitizers to toothbrushes, t-shirts to breastfeeding supplements, diaper creams to bath soaps. Shoppers can learn more about the store’s bestsellers like Sleepy Time Baby Massage Oil, After Shots Vaccination Gel and Extra Sensitive Laundry Powder for Babies at the online selling event.

Be Global E-Commerce Corporation

One of the pioneers in end-to-end e-commerce services in the country, this company will participate in the July 9 event, showcasing its curated home and office furniture for all your work-from-home essentials and home makeover needs under its Qoncept Furniture brand that can be availed at special prices.

Gerfina Food Products

For foodies who want to kick their favorite dishes up a notch, Germina Food Products’ unique selection of sauces and condiments will surely give their next meal a twist, and they can shop for these items with ease during the event.

Prism Café

This cloud cafe based in Pasay City serves hot and cold brews, innovative refreshments and baked goodies right to your doorstep. All these and more of their interesting menu will be featured at the live selling event.

SEWN Sandals

SEWN Sandals features a collection of casual flat sandals that are wearable and easy to match, with designs inspired by Philippine raw materials, festivals, and destinations across the country. SEWN elevates the everyday “tsinelas” while striking just the right balance of comfort, simplicity and sophistication, and carries a purpose of supporting local communities of sapateros and weavers.

Bernabest Food Products

Bernabest is the company behind the famous Siomai House and Empanada Especiale. Its commitment to customer satisfaction is paramount, which is why the Company is primed to maintain the high quality and strict implementation of standard in product processes as approved by the FDA, HACCP, andGMP (AAA) certified by the NMIS.Globe Business invites Filipinos to support local SMEs as they move forward through the changing times. Join the Digistore live selling event here on July 9, at 7 p.m.