Globe Business and Supply Chain Leaders Partner to Support MSMEs for Future Success

In the Philippines, the overwhelming majority of businesses are classified as Micro, Small, Medium Enterprises (MSMEs). While many are still trying to find their spot in the huge market place, the COVID-19 pandemic, and the subsequent lockdowns have made things more challenging for them. Particularly affected are the brick-and-mortar stores who now have to take their businesses online to stay afloat.

To many MSMEs, going digital and the intricacies that go with it is one more problem they don’t need. Especially when they have other facets of the business to concentrate on so they can gain market access and grow—like funding, production, supply sourcing, and skills training.

Globe Business understands the needs of MSMEs. This is why they encourage MSMEs to invest in ICT solutions capable of meeting the digital demands of the next normal. 

Without staying up to date, businesses may fall behind and get overshadowed by more aggressive competitors who listen to their target market and utilize emerging trends mostly through the use of digital platforms. Globe Business says these include: (1) live selling or vending of products using the live feature of social media apps, (2) story ads or video marketing that usually creates a relevant story board to capture audience, and (3) influencer marketing, a type of word-of-mouth marketing by tapping Key Opinion Leaders or celebrities to amplify brand messaging to a larger market. 

Studies show that video marketing is one of the most important marketing trends today and is expected to remain so for the next 5 to 10 years. Survey results from the Emerging Trends Research commissioned by Facebook also show that among Filipino respondents, 93% said they highly consider convenience alongside price when deciding what to purchase online; 87% said they are willing to spend more for ease of access to products or services; and, 90% said mobile payments should be widely available. 

Globe Business is ready to equip MSMEs engaged in retail, manufacturing, and logistics with the latest in ICT by engaging the aid of several of its most valuable business partners: Ninja Van, a logistics company that specializes in parcel collection and door-to-door delivery; Lazada Philippines, one of the country’s foremost e-commerce platform; 1Export, a company that helps businesses export to new and exciting markets; and Zalora, a one-stop online shop for everything fashionable.

Furthermore, Globe Business is ready to help MSMEs gain the right skills, know-how and perspective to get their enterprises growing. As part of this campaign, Globe Business launched a 3-part web event series (kwentuhan sessions) entitled “Biz is it! Supply Chain Stories for Future Success, respectively retail, logistics and manufacturing”. The retail leg, Re-tell your Retail: The Digital Move, commenced last Aug 12, with Paulo Campos III, Co-founder and CEO of Zalora; Sabina Lopez-Vergara, Chief Commercial Officer of Ninja Van Philippines; Yshana Wong, Strategic Partnerships and Seller Services Lead of Lazada Philippines; and Michiko Mecate-Castaneda, Supply Chain Head of Globe Business.

The guests shared real-world challenges and how ICT and digital solutions will be invaluable tools in facilitating business operations. Ms. Wong of Lazada Philippines highlighted how digital solutions play an important role in advancing one’s business and said: “The best time to be online was yesterday, the second-best time is today.” This was supported by Ms. Campos: “We, as a business community, can do our part to help the economy move forward. More than any sector, I think, kayong mga entrepreneurs and MSMEs will really take the country forward. Ms. Lopez-Vergara also rallied MSMEs to “​​Be very solution-driven. Don’t do what you usually do. Do things beyond what you usually do.” 

Although the next normal presents new challenges, Ms. Castenada said that these defining moments can also lead to many opportunities. She explains that the first hurdle that needs to be overcome is for MSMEs to realize that tech adoption is not just an added expense but more of an investment with long-term benefits. As their staunchest ally, Globe Business is ready and able to provide MSMEs with digital information, connectivity and made-for-business solutions that enable market penetration, base expansion and rapid growth so these entrepreneurs can own their future success, today. Watch the first installment of Globe Business’ 3-part web series here.

To learn more about Globe Business Solutions, you may visit their website here.

Lazada kicks off 11.11 festivities with Super Show on ABS-CBN

Lazada 11.11

Lazada Philippines is going all out for its upcoming 11.11 sale. With exclusive brand partnerships, limited edition offers, and exciting new in-app activities to redeem rewards, customers are bound to have a blast while shopping online.

The highly-anticipated 11.11 sale is redefining the total shopping experience in the Philippines with the Lazada 11.11 Super Show, which will be broadcast on ABS-CBN and livestreamed on the Lazada app, on November 10, at 10:30 in the evening.

The show will be hosted by the country’s top stars Vice Ganda, Billy Crawford, Karylle, and Mimiyuuh with performances from James Reid, Maja Salvador, Mayward
and many more. The show will also feature Voucher Rain, a fun, interactive game where shoppers can slash their way to collect vouchers. Partner brands such as TRESemmé, Promil, Platinum Karaoke, Sun Life, and Hyundai will showcase even more surprise performances.

Hyundai will also be raffling off a brand-new Hyundai Reina and shoppers can simply follow the Hyundai
store on Lazada and wait for the winner to be announced on November 11. The show will end with the biggest surprise yet—a special simulcast performance of Grammy Award-winning singer-songwriter Taylor Swift, who will be performing live at Lazada’s sister brand TMALL Gala Show
and livestreamed on the Lazada app.

With more than P11 Million vouchers and 11 Million product offerings and massive deals and discounts, shoppers can look forward to only the best from each of their favorite product categories. For us at Mommy’s Day Out, it’s definitely going to be about women’s fashion, health and beauty, home and living, toys, babies and kids, and electronics.

Lazada’s 11.11 provides brands and sellers more ways to reach consumers through new formats and channels. New in-app game LazCity Wonderland enables consumers to build and explore a virtual city of LazMall brands with special brand vouchers. Moreover, in-app facial recognition game Moji-Go will make it even more fun to win exciting vouchers when you play during 11.11. Users just need to match facial expressions to win coins that can be converted to vouchers. By introducing new games, consumers are promised an engaging shopping experience where redeeming rewards are easier than ever to achieve.

Enjoy discounts of up to 95% off all throughout the day, 11M+ vouchers up for grabs from your favorite local and international brands and sellers. Don’t forget to set your alarms at 12 midnight as the biggest discounts will come your way from 12mn-2am and 12pm-2pm. Adding to the brand’s already strong portfolio of thousands of local and international brands, this year has brought even bigger Brand Mega Offers from partners.

Go Where Your Heart Beats with Lazada’s biggest 11.11 super sale this year and enjoy the most entertaining shopping experience, the best deals and biggest discounts. To know more about Lazada 11.11, visit Lazada.com.ph, facebook.com/LazadaPhilippines and
Instagram.com/lazadaPH.