Spreading good vibes and positivism all over the internet and social media, Korean supergroup BTS’ latest single “Life Goes On” has topped the Billboard Hot 100 on the chart’s December 5 release.
The title track from the new album BE is a mid-tempo alternative hip hop and synth-pop song that collectively expresses the group’s stories and thoughts about life during the pandemic.
The song’s entrancing melody has also set a record of 930 million hashtag views in just 15 days on TikTok, the leading destination for short-form mobile videos.
Held from November 21 to December 5, the #LifeGoesOn challenge was a call for users all over the word to interpret and positively express how ‘Life Goes On’ in their own creative ways.
The videos created with #LifeGoesOn had more than 463,276 in 15 days of the campaign.
BTS members RM, Jin, j-hope, Jimin, V, and Jung Kook — save for Suga who is currently recuperating from a surgery to treat his ailing shoulder problem, which he has endured for the last eight years — also participated in the challenge and connected with their fans by releasing TikTok videos of their own.
In their Tiktok videos, Jin goes through a flipbook, RM and V does maple leaf art, Jimin decorates a glass bottle, j-hope takes Polaroid pictures, and JungKook practices calligraphy.
In response, the group’s fans, called ARMY, uploaded videos of themselves dancing and singing along to the new song, as well as moments in their daily lives with friends and family.
A special ‘Life Goes On (ARMY version)’ music video will be released on the official BTS TikTok and social media channels on December 30, capturing selected video submissions that were part of the #LifeGoesOn challenge.
For more details about the challenge, visit the #LifeGoesOn Challenge Event Page.