Jollibee and McCann World Group Philippines pay tribute to moms of frontliners

A mother’s nurturing love indeed leaves a lasting impact on her children’s lives. From teaching them their first lessons at home, instilling values that help shape their attitude and personality, to providing unending support and encouragement, the heroes of today have learned how to draw their character from the example of their mothers.

This May, Jollibee and creative agency, McCann World Group Philippines, pay tribute to strong and brave mothers as they release a touching Kwentong Jollibee Mother’s Day special that shows how a mother’s earnest parenting can determine how far a child can go in life.

Inspired by true stories, the special Mother’s Day tribute presents the realities in the lives of front-liners who are helping fight the COVID-19 pandemic. It follows the stories of front-liners and volunteers who, even in these trying times, continue to fulfill a higher purpose by carrying out their duties to those they serve. Despite their own circumstances, they set their heart on bringing joy to people, with a love that’s deeply anchored on the nurturing care they received from their moms.

“Our front-liners go out every day, braving different challenges that help flatten the curve and provide aid to those in need. As a brand that is one with the nation in recognizing our front-liners, our Mother’s Day tribute pays homage to their dear mothers — the first person who molded them to be the kind-hearted and noble people they are today, said Francis Flores, Jollibee Global Brand CMO, JFC Philippines Country Business Group and concurrent PH Marketing Head.

Through the guidance and example that mothers have set, many COVID-19 front-liners are able to fulfill their duties not only in their respective families, but also in the communities they lend a hand to. The material brings to light a powerful truth about how a mother’s love can enkindle a hero out in all of us.

Watch the video here:

Mother’s Day Tribute 2020: Pasasalamat

Galing sa puso, galing kay Nanay. Happy Mother’s Day! #SalamatPoNay

Posted by Jollibee on Saturday, May 9, 2020

Jollibee and DOT team up for Eats. More Fun in the Philippines campaign

The Philippine Department of Tourism’s (DOT) national tourism campaign “It’s More Fun In The Philippines” gets a timely and tasty twist as the agency partners with top fast-food chain Jollibee.

Best known for its “crispylicious, juicilious” Chickenjoy, Jollibee and DOT launched “Eats. More Fun In The Philippines,” a new campaign that serves as an invitation for foodies and tourists alike to visit the country and have a taste of our unique Filipino cuisine.

“We feel that this is an opportune time to put the spotlight on Filipino food and flavor, and we’re more than glad to share the same sentiment with the country’s number one fast-food chain, Jollibee. Through this campaign, we’ll highlight the uniquely Pinoy dishes that will make our country a prime food destination for travelers all over the globe,” DOT Secretary Bernadette Romulo–Puyat shared.

The “Eats. More Fun In The Philippines” campaign features an omnibus audio-visual presentation (AVP) showcasing the country’s rich cuisine and dining culture. The AVP headlines notable chefs, Chef JP Anglo and Filipino–American Celebrity Chef Jordan Andino, and YouTube creator and comedian Mikey Bustos.

“The support of the private sector through partnerships like this (with Jollibee) is a big boost in promoting tourism in our country. With this partnership between the DOT and Jollibee, we hope to entice more people worldwide to experience Filipino culture, but this time through the diverse and sumptuous dishes and the unique ways of enjoying them,” Secretary Puyat added.

Watch the video for the Eats. More Fun In The Philippines campaign below: